| 201 Principles of Marketing |
3 Hours |
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This course is a study of consumer markets, stressing the dynamics of the
marketing process of goods and services from manufacturer to ultimate user.
Emphasis is placed on identifying need and wants, understanding consumer
behavior, planning marketing strategies, implementing appropriate pricing
techniques, and developing competitive marketing strategies.
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| 202 Principles of Retailing |
3 Hours |
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The dynamic nature of retailing and the implication of such
changes are emphasized, in addition to theoretical aspects such as store location,
management functions, buying and selling, promotional and credit policy, and human
resource management.
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| 203 Introduction to Graphic Design |
3 Hours |
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This is an introductory course that will concentrate on the development and application
of basic visual identity, advertising, and marketing design skills required for visual
literacy as those areas apply to the context of business. Prerequisites: CSCI 101,
MRKT 201.
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| 377 Sales Management and Technology |
3 Hours |
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This course emphasizes the strategic and technical aspects of selling, directing, motivating,
and controlling a sales force, plus the necessary technology to maintain productivity.
This course is appropriate for students interested in careers in sales management or anyone
who works for companies whose revenue and profits depend on a productive sales force.
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| 379 Advertising and Sales Promotion |
3 Hours |
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This course provides an in-depth study of advertising and sales promotional
strategies. Media selection, advertising layout, selection of appropriate sale promotional
tools, and management of planned campaigns will be covered.
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| 385 Global Marketing |
3 Hours |
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This course emphasizes the needs of contemporary organizations to identify, understand,
and serve global markets. Topics include developing skills in global market analysis,
designing and developing appropriate marketing strategies for global markets, decision-making
in global marketing, and the evolving political, legal, technological, and social
environments of world trade. Prerequisite: MRKT 201.
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| 390 Consumer Behavior |
3 Hours |
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This course will emphasize the use of market segmentation for a general understanding
of the psychological, sociocultural and decision-making aspects of consumer behavior.
Special emphasis will be made on the consumer’s decision making process and marketing’s
influence on this process. Prerequisites: MRKT 201.
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| 395 Marketing Management |
3 Hours |
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This course includes a study of managerial considerations in marketing decisions,
evaluation of alternatives of action, and strategy in profit terms, demand analysis,
case studies in marketing product development, distribution channels, pricing and
promotion areas. Prerequisite: MRKT 201.
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| 478 Marketing Research |
3 Hours |
|
This is a senior level course in market research designed to analyze
and implement the steps in marketing research. Primary emphasis is given to methods and
techniques used in planning, collecting, processing, and utilization of information.
Topics include research design, sources of information, questionnaire design, sampling,
data collection and data analysis. Prerequisites: MRKT 201, MRKT 202, and MRKT 379.
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| 497 Internship II |
3 Hours |
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This course consists of supervised practical experiences in the student’s major field of
marketing. This is a senior course designed to provide an integrating experience in
various areas of marketing; it is open only to baccalaureate marketing majors of senior
status who have a minimum GPA of 2.5. Students will also develop a professional resume,
letter of application and will proceed to a job interview. Prerequisites: MRKT 201, MRKT
202, MRKT 377, MRKT 379 and MRKT 478. Corequisite: Recommendation of academic advisor.
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