For Immediate Release: April 3, 2014
Contact: Annette Barnette
Public Relations & Marketing Director
Glenville State College
Glenville, WV- A student internship at Glenville State College brings a national program to a local elementary school. GSC is partnering with non-profit organization Vision Shared to bring the Lemonade Day project to Glenville Elementary School.
“Lemonade Day is a fun, exciting way to teach kids about entrepreneurship using something as simple as a lemonade stand. Our local elementary students that are involved have been very creative and innovative in planning their lemonade and stands,” said GSC Associate Professor of Vocational Business Cinda Echard.
Lemonade Day is a non-profit national event that educates youth in elementary and middle school about entrepreneurial skills. Lemonade Day is backed by the West Virginia Department of Education. 2012 GSC graduate Matthew Thompson, CNP of St. Albans (Kanawha County), West Virginia works for Vision Shared and is the Lemonade Day Program Director.
“Lemonade Day is the premiere program for teaching youth entrepreneurship available today. Students that participate learn valuable life lessons including goal setting, creating a budget, and leadership. These kids are truly the entrepreneurs of tomorrow! Being an alum of GSC, I’m honored to be working along with their business department students to reach the children of Gilmer County. Lemonade Day is a culmination of the lessons I learned as a Business Administration – Marketing major with a Nonprofit Management minor,” said Thompson.
The project is a series of fourteen different lessons that educate children about basic skills and knowledge needed to start, operate, and maintain a business of their own. The lessons range from accounting and marketing to making healthy lemonade and building a stand. Each class is responsible for obtaining supplies needed to build their own stands.
GSC senior marketing and sport management major Megan Burkhammer of Cox’s Mills (Gilmer County), West Virginia is using the event to obtain credit for her marketing internship. The college’s Lemonade Day advisors are Echard and GSC Career Services Counselor Joanna DiStefano. Being the main contact for Glenville’s Lemonade Day, Burkhammer has arranged every detail such as preparing for and holding meetings, recruiting GSC students to volunteer, and planning the Lemonade Day event.
“It’s been a rewarding experience to be able to watch the children learn, be creative, and incorporate the lessons they have learned from Lemonade Day into their regular school lessons. Each class has a unique stand and theme, and I cannot wait to see how all of them come together and turn out on Lemonade Day,” said Burkhammer.
“I am looking forward to being able to actually sell the lemonade and learn how to make our own version of lemonade on Lemonade Day. This has been a fun experience,” said Glenville Elementary School 6th grade student Jaycie Johnson.
GSC’s Lemonade Day will be held on Tuesday, April 29th at Glenville Elementary School from 1:15 p.m. until 3:00 p.m. Two fourth grade classes along with all fifth and sixth graders will create one lemonade stand for each class.
GSC student volunteers and Lemonade Day advisors spent four weeks in Glenville Elementary teaching lessons from the workbook provided by the Lemonade Day organization. Each participant receives a lemon yellow draw-string backpack with their workbook of lessons.
Burkhammer obtained ten event sponsorships from local businesses including: Waco Oil & Gas, Gil-Co Faith Pharmacy, Smith Land Surveying, Shelly DeMarino Attorney at Law, State Farm Insurance Agent Dan Smith, Frame’s Oil Field Services, McDonalds, United Bank, Ratliff and Ratliff Insurance, and the Glenville Pathfinder/Democrat newspaper. Each class made a pitch to a loan board in order to receive this money and purchase needed supplies such as lemons, sugar, or stand materials.
Echard concluded, “I invite everyone to come see these entrepreneurs at work and refresh yourself with some lemonade on April 29th at Glenville Elementary.”
For more information about the Lemonade Day project contact Echard at Cinda.Echard@glenville.edu or (304) 462-6257, or DiStefano at Joanna.DiStefano@glenville.edu or (304) 462-6151, or Thompson at Matthew@lemonadeday.org or (304) 757-4840.