Tobacco Cessation Programs

WV Quitline 

West Virginia Tobacco Quitline

Free to all WV residents. It provides helpful tools to help you quit smoking, including:

  • Free nicotine replacement therapies (NRT), like patches, gum and lozenges.
  • Free calls with a trained cessation coach to create and carry out your personalized quit plan.
  • Free educational materials.

PEIA Tobacco Cessation Program

  • PEIA PPB Plans A, B & D provide benefits for participants who wish to quit smoking. 
  • To access these benefits, simply visit your primary care provider. PEIA will cover an initial and follow-up visit to your physician or nurse practitioner. 
  • Tobacco-cessation products, both prescription and non-prescription are available at no cost when prescribed by a physician and purchased at a network pharmacy. Both are deductible and copayment are waived.
  • PEIA will cover two 12-week cycles of drug therapy, even if more than one type of therapy is used. If extended therapy is required, the provider must submit a written appeal to the Director of PEIA with proof of medical necessity. 
  • You can use the benefit (office visits and prescriptions) twice per year (rolling 12 month period). For pregnant participants, PEIA will provide 100% coverage for the tobacco cessation benefit during any pregnancy.
  • Tobacco cessation products covered under the ACA Preventative Services are:
    • Bupropion HCl tab SR 12 hr 150 mg
    • Chantix tab 0.5 mg and 1 mg
    • Chantix tab 0.5 mg x 11 tabs and 1 mg x 42 pack
    • Nicotine polacrilex gum 2 mg and 4 mg
    • Nicotine polacrilex lozenge 2 mg and 4 mg
    • Nicotine TD patch 24 hr 21 mg, 14 mg and 7 mg/24 hr
    • Nicotrol inhaler system 10 mg
    • Nicotrol NS nasal spray 10 mg/mL


  • Only those members who have been paying the Standard (tobacco user) premium are eligible for the Tobacco Cessation benefit. If you signed an affidavit claiming to be tobacco-free, you will be declined the Tobacco Cessation benefit. 
  • Members who become tobacco-free during a plan year may apply for the discount when they have been tobacco-free for at least 6 months. PEIA has sixty days from receipt of the tobacco affidavit to process the request and implement the discount. The tobacco-free discount will apply only to future premiums, and will not be applied retroactively. No refunds will be granted based on tobacco status. 
  • Newly hired insureds must have been tobacco-free for 6 months prior to their effective date of coverage to qualify for the discount, and must complete the tobacco affidavit online or on paper to receive the discount. Website

  • Tips/Information on tobacco cessation, not an actual program.
  • Live Chat available with a trained counselor about quitting.

Smokefree Apps on the Appstore

  • QuitGuide
    • Free app that helps you understand your smoking patterns and build the skills needed to become and stay smoke free. 
  • QuitSTART 
    • Takes the information you provide about your smoking history and gives you detailed tips, inspiration, and challenges to help you become smoke free.